Why the LinkedIn Ad Platform is Difficult to Use

After setting up LinkedIn ads for several clients we have some feedback for the LinkedIn Ad platform developers.  Here is a list of our current pet peeves.

1. Pages load really slowly –  Occasionally it speeds up but usually pages load in 5 seconds or longer.
2. Poor reporting – For small click volumes there is often no reporting at all.  For higher click volumes there is a limited amount of information available.  For example, you can see which management level clicks on your ads, but you can not measure the click-through-rate by management level to determine where your ads are converting the best.
3. More poor reporting – If your ads stop displaying there is no indication of why.  It’s up to you to figure out why LinkedIn stopped displaying your ads.
4. Login cooking expiration – Every 15 minutes or so you are asked to login again.
5. Campaign setup issues – You can’t duplicate a display campaign to a sponsored update campaign so you must recreate your ad targeting for each type of campaign.  This issue is compounded by the fact you can’t upload or copy and paste a list of locations or job titles when creating a new campaign.
6. Don’t press enter after you enter in a job title or else you will be sent to the next screen.  See video for explanation.
7. Bugs – See video for examples.

Please chime in on the comments if you have additional pet peeves or if you have a solution to any of these issues.